Principal Product Designer creating AI-powered, cross-platform experiences that deliver real business impact.
Hello, I'm Richard Simms, a Principal Product Designer specialising in B2B and B2C products, design systems, AI-led user experiences, and cross-platform applications. I partner with global clients to build products that shift metrics — not just pixels.
Quick wins & Lasting impact
- +23%improvement in job recommendations engagement
- +45%boost in job-to-application conversion from homepage recs
- +22%growth in apply starts after AI-driven job surfacing
- 35,000candidates discovered new careers via Career Compass
- Top 15%performer at SEEK for 2 consecutive years
- Featuredin UXR Research Newsletter for structured continuous discovery practices
About Me
I bring together commercial thinking, hands-on design craft, and a deep understanding of user needs to solve complex problems and create measurable outcomes.
Selected work
Dive into my latest articles where I share insights on design leadership, productivity hacks, and valuable lessons from my journey in the digital product space. Subscribe to stay updated with my newest posts.
What everyone is saying
Trusted by professionals.
Rich is passionate about building the right things for the end user, advocating relentlessly.
Winnie Bamra
Product Manager, SEEK
Richard always strives to create the best experience for users, advocating for customer-first solutions.
Jan Lipnicki
Product Manager, SEEK
Richard always has a way of coming up with great solutions for any UX problem. An excellent collaborator, I would consider Richard a prized asset within any creative team
Samuel Ladlow
Creative Director, Tangent
He takes on diverse projects, delivering high-quality results and fostering team engagement.
John Carroll
Head of Product & User Experience, SEEK Learning
Rich has been an amazing manager as well as an amazing leader and team member.
Gareth Chainey
Senior User Experince desinger, SEEK
Richard brings clarity and focus to projects, aligning priorities to drive both user and business goals.
Asha Loculari
Product Manager, Open Universities Australia
Don't let your competitors get ahead. Leverage my expertise in user-centered design to drive innovation and elevate your team's potential.
FAQ
What types of projects do you take on?
I specialize in B2B and B2C cross-platform experiences, scaling design systems, and launching AI-integrated products.
Do you work with international teams?
Yes, I work with global clients across APAC, the US, and Europe — embedded within cross-functional squads or independently.
How do you prototype AI features?
Using a mix of OpenAI GPT, custom APIs, and modern tools like Figma, Framer, and Supabase to rapidly validate ideas.
What sets your design process apart?
I connect customer insights directly to business metrics, blending strategic product thinking with high-craft design execution.
Let's Talk
Whether you're scaling a new feature, designing a 0-to-1 MVP, or embedding GenAI into your product, I can help.