Hello, I'm Richard Simms—a Melbourne-based Principal Product Designer with 20 years of experience crafting impactful digital products and experiences across Europe, and APAC. Originally from the UK, I am passionate about finding clarity through continuous discovery.

At SEEK, I lead the design of high-impact, ambiguous problem spaces, most recently the GenAI-powered Career Feed that anchors SEEK's FY26 OKRs. Shipping measurable growth in recommendation surfaces in 8-week, from stakeholder alignment → signals → UX → AB launch.

Before that, I led the design practice at Open Universities Australia, designed native mobile apps for Suncorp Bank, and headed experience design at a leading London creative agency.

My work blends continuous discovery, business fluency, and craft leadership to deliver measurable outcomes. From recommendations to AI-driven career insights adopted across APAC.

Alongside my corporate role, I'm founder of Speasy, an AI-powered newsletter-to-audio SaaS, where I built and launched an MVP generating paid subscriptions within three months.

When I'm not designing, you'll find me spending time with my family, cycling around Melbourne, or enjoying a coffee at a local café.