About

Hello, I'm Richard Simms—a Melbourne-based principal product designer with 21 years of experience across Europe and APAC. I shape intelligent products and the systems that make them better.

At SEEK, I lead design for agentic job discovery and AI-powered recommendations. I'm shaping the Career Agent, a conversational experience that helps people make sense of their next career move. Before that, I led the Career Feed redesign, which lifted application starts per unique visitor by 31%.

I also build tools that make design quality visible and repeatable: Margin, for evaluating agent experiences against focused criteria, and Design Review, which gives AI agents machine-readable design principles and accessibility standards.

Outside SEEK, I'm building Tellby, a voice-first AI that helps families record and preserve a loved one's stories in their own words and voice. Before that, I founded Speasy, an AI newsletter-to-audio product that reached paid subscriptions within three months.

Earlier, I led the design practice at Open Universities Australia, designed native mobile apps for Suncorp Bank, and headed experience design at a leading London creative agency.

When I'm not designing, you'll find me with my family, cycling around Melbourne or at a local café. Say hello at richard@rsimms.com.