Work

Selected products and the evaluation tools behind them. Each one earns its place by showing strategy, judgement, delivery or craft.

Evolving
SEEK · Agentic career discovery
SEEK Career Agent
Shaping how a conversational agent learns what someone wants next, without a long form or perfect search terms.
Product vision · AI experience strategy · Cross-functional leadership
Founder · Independent product
Tellby
A voice-first AI helping families record and preserve a loved one’s stories in their own words and voice.
End-to-end building · Founder thinking · Emotional design and craft
Founder · Product strategy and conversation design
Tellby · founder story
Why I created Tellby, and how care for families shapes its conversations, character and control over sharing.
Human problem → product purpose → voice experience → working product
Evaluation tooling
Margin
Turning agent experience quality into focused criteria, with the evidence and route for every finding in view. Builds on Design Review.
Design judgement → repeatable evaluations, standards and tools
+31%application starts per unique visitor
SEEK · Shipped at scale
SEEK Career Feed
Recommendations lived in a tab only 20% of people opened. I led the redesign that moved them into a single Career Feed on Home.
Business outcomes · Product decisions · Delivery at scale

Supporting evidence

Earlier projects, experiments and writing are still available.