Designing AI products that launch fast — drive outcomes and last.

Strategic product design for impact across AI-integrated tools, personalized experiences, and scalable design systems.

Quick wins & Lasting impact

Proven results across teams

From AI-powered job recommendations to career discovery tools, I design products that deliver measurable impact.

+23%
improvement in job recommendations engagement
+45%
boost in job-to-application conversion from homepage recs
+22%
growth in apply starts after AI-driven job surfacing
35,000
users discovered new careers via Career Compass
Featured
in UXR newsletter for continuous discovery work
32%
year on year growth in job recommendations

Latest Work

GenAI-Powered Feed @ SEEK

Transforming job discovery through AI-driven personalization and intelligent recommendations.

Redesigning SEEK's career homepage with GenAI-powered job recommendations

Live in Production

Challenge

How might we better match candidates with the right jobs — and prove it moves the business?

Approach

  • Embedded with product trio for conversational AI flows
  • Tested multiple interaction models
  • Mapped engagement funnels
  • Designed system prompts for clarity
  • Scaled recommendations from 3 → 50 jobs

Impact

  • +300%increase in homepage recs volume
  • 90%of job views from feed vs 70% before
  • +22%apply starts per user
  • +32%recommendations channel YoY

What I Do Best

Product design for impact

I combine craft, systems thinking, and experimentation to design products that deliver real results.

Zero-to-one products

That stand up fast and deliver immediate value to users and business

AI-integrated tools

That actually help users accomplish their goals with explainable outcomes

Personalized experiences

That convert by understanding user context and delivering relevant content

Design systems

That scale with product growth and enable teams to ship consistently

What People Say

Trusted by Product Leaders

I often hear incredible, unsolicited feedback about the tremendous impact Richard is making on the team.

Design Leadership

We love having Richard on the team and he should be proud of what he's achieved this year.

Head of Design

Richard delivers exceptional work, dedication to his craft, and for constantly pushing the boundaries of design and new technology.

Design Leadership

How I Work

From Discovery to Delivery

A systematic approach that moves from user insights to measurable business outcomes.

1🔍

Discovery

Assumption mapping, user interviews, rapid prototyping, opportunity mapping

2🎯

Strategy

Customer-to-metrics impact, roadmap input, visual storytelling

3

Execution

High-craft UI, scalable systems, cross-platform design

4📊

Optimisation

Experimentation, continuous discovery, outcome reporting

FAQ

Common questions

What's your role in AI product development?

I've led GenAI feature design from assumption mapping through to testing and visual integration — always focused on explainability and trust.

How do you measure success?

I tie design to job details, apply starts, retention, and segment-based engagement — with tools like Datadog, Amplitude, and custom dashboards.

Do you code?

I work with devs deeply — and in my side projects, I've built with Next.js, Tailwind, OpenAI, Supabase, and ElevenLabs.

Can you work embedded in my team?

Yes. I thrive in cross-functional trios and can plug in from discovery to launch.

What tools do you use?

Figma, Framer, Cursor, Supabase, Next.js, GPT — and a healthy dose of Post-it notes.

Do you prototype?

Absolutely. From rough flows to live data-fed UIs — I believe in learning through making.

Let's Talk

Ready to build something amazing?

Looking to shape your AI strategy, validate a feed experiment, or build from scratch? Let's discuss how design can drive your next breakthrough.

Or email me directly at richard@rsimms.com