Case Study

AR Presenter's Touchscreen

In 2011, ESPN needed an innovative, 21st Century design concept to visualise and demonstrate tactics to up to one and a half million viewers of their English Premier League show each Saturday. The challenge was to create an environment which allowed football pundits to analyse tactics and formations in a full 3D environment.

ESPN AR Presenter's Touchscreen
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Impact

Measurable results that demonstrate the effectiveness of our strategic approach and creative execution.

1.5m

Viewers

20

Weekly shows

400

hours

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